Fiat cultural marketing can import a new car,

Fiat cultural marketing can import a new car, \Cultural marketing usually refers to the spiritual needs of culture-oriented marketing concept to cultural creation and cultural penetration as a marketing tool, but also a marketing idea. Think tank. Encyclopedia (MBAlib) explained that culture is a combination of marketing concept, simply is to use cultural force of marketing, is the corporate marketing staff and related personnel in the core values under the influence of the marketing concept formed and shaped by a marketing image, the specific operation of the market in the process of the formation of a marketing model. Goods become the carrier of culture. Successful enterprise selling what the product is a culture. Such as McDonald's, Kodak is in the business culture. Mid-Autumn Festival Chinese people eat moon cake (embodied in the Chinese traditional culture - happy happy), people birthday, eat cake (food is life, hope and value), is a culture.

so that together they have a culture of marketing, McDonald's (fast food culture fashion personalized), Coca-Cola (symbol of American culture) has long been a culture in marketing. Suddenly you think of this culture today, marketing is seen around the Hiroetsu Fiat, leading Ya, friends before and after the listing of more than three new models, made with Italian culture propagation of a series of related matters. Fiat will promote the new car combined with the Italian culture, can find another way to break new ground, won the goodwill of everyone (as Bravo Chinese car names \

Italian culture, the most well-known Chinese people is nothing but football and car design. For most Chinese young people, for the most direct knowledge of Italy is football, although Baggio has been retired for many years, but football is still the symbol of Italy, AC Milan and so on, football is a symbol of Italian culture. For fans, there is one thing Italy is the car design, Giugiaro, Pininfarina and other designer name became widely known, the Chinese market, a number of joint ventures and its own brand vehicles,learn italian language, both from the Italian designer's hands. Fiat Group is introducing three new vehicles in the process of import, it will be football and design as an important vector of transmission.

2008 年 5 25, Fiat Group, Shanghai Automotive AG Collaborative organized football 2008 \carrying Juventus Parma, and Shanghai Shenhua held three 45-minute cycle of the game, eventually winning Parma, Shanghai Shenhua in second, third place Juventus. Fiat Group's chief representative China Automotive AG Paul? 阿尔贝里诺 said: \Fashion prestiged cars warm supporter. \Fiat will show the Italian Soccer Teams to China a while, has not forgotten the pitch to show its three imported vehicle Bravo, Linea, Grande Punto. This new car embodies the three characteristics of the Italian car design, regardless of market prices seems to be recognized for its product design, it is very eye opener.

8 months, three new car market for the accumulation of popularity, Fiat launched the official website of \products together. But this time the protagonist, not the Italian designer, but the Chinese riders, the owner. As long as both participants in one of the following themes can be found (\your Italian dream, even if you're done.

8 21, when President Jacques Rogge, praised as being \Fiat was held in Shenzhen Bo Yue (Bravo), leading Ya (Linea) and friends and more (Grande Punto) three new car listing ceremony. Hiroetsu dynamic version and Sport priced at 203 800 -21.9 million, respectively; collar Ya dynamic version of the Elite version priced at 171 000 -18.6 million; friends and more dynamic version and version priced fashion, respectively 148 800 -16.66 10 000 element. Three new models, covering a wide range of prices,spaghetti sauce recipes, a strong high-end mid-size car competitors.

Fiat introduced three models, when the world's original, but also by the Italian football east, but also engage in creative design competition of life. Cars have not sold, yet the Italian culture to promote them, in turn, promote new car with Italian culture, ideas are new, the intention is not bad, but the culture of marketing is to earn real money for Fiat, won the opener is hard to say. But today's China, the introduction of original synchronization model sales, it touches a line with riders taste initiatives. Some multinational corporations, always took the time to sell goods to Chinese consumers really turnoff. Sports, designs are popular areas of cultural and creative industries, industry has great potential. However, to sell products with the culture, culture is just gimmick, the key will have to see the product quality, price, services, brands, which are essential factors in the same.

Fiat Group Hiroetsu (Bravo), leading Ya (Linea) and friends and more (Grande Punto) three new models to promote cultural card is played, very innovation. Three cars of the Chinese name has also made very interesting, \But a good product to sell, or to do something really outside the culture. In order to achieve cultural and products leveraging each other to achieve win-win situation.

Fiat three imported vehicle can \