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Tata acquisition: achievements yield Butch \Many come from the British colony of India belong to the red scarf wrapped Officials small difference, instead of the British role in the exercise of a small police. Old friends from Shanghai to the \Tata Group, said the \Department agreed to respect and look to, to distinguish it from the early \

Tata Group as one of India's largest group is the full support of the Government of India enterprise, 91 subordinate enterprises, business information and communications, engineering, materials, energy, consumer goods, chemical products and services 7 largest category of business. Tata Group has businesses in over 40 countries to 140 countries and regions, and the provision of services. The Group of 32 listed companies, market capitalization in India's largest private commercial enterprise. Ford's recently announced acquisition of Jaguar and Land Rover brands, so the scenery ideally recent \structure.

successfully rein in the Tiger Balm, is to make Tata Group joined this 2008 car, the major financial media upstart events. 2.3 billion cash acquisition of the world this year when two well-known luxury brands: Jaguar and Land Rover, Tata Group be picking up a great deal. So Tata is high expectations, and was compared with China's own brands and become the third world countries on behalf of the Asian auto industry has a new force to the world. Prior to this there is an operation by the Tata Group, the deal also should be noted: after Tata Group's Tata Steel has tried more than 10 billion U.S. dollars to buy the British Hekelusi Group, the world's iron and steel manufacturing the status of business rose from sixth to fifth place. Iron and steel as raw materials, the most critical vehicle components with one of its direct impact on the quality and cost of vehicle quality and cost. So we all know, has a strong steel companies, the repairer is as if the dish with the pot, the rest depends on how how to cook up with.

down Hufu Tata Group after the leopard, suddenly have the luxury car market in two major weapon. To the Chinese market, for example, in 2007 the total Jaguar sales in the Chinese market as 1067, compared with 2006 growth of 19%; Land Rover in 2007 the total sales in the Chinese market is to reach 6,573, compared with the same period last year growth of 143%. Therefore, the Tata group in fact has successfully entered the luxury car market in China, and has made a place. Nothing so other countries in the world. However, how this has opened the road to continue along this road, is the Tata Group, Jaguar and Land Rover need to be considered. It is understood that the brand changed hands, the Ford will continue for some time, \In this way, Tata Motors car manufacturing technology level will be increased dramatically. Using Rotary launched its sending Ford a way, to see whether the Tata Group, to adapt to this role as soon as possible converted. In addition, Jaguar and Land Rover existing R & D, procurement, marketing network and logistics supporting the evolution of the system will be the successful operation of the Tata Group, the key to the two luxury brands.

acquisition of the two luxury brands, Tata Group is not the ultimate goal, but through the acquisition, the Tata Group has painstakingly \coveted China market, and the vertical derivative of the world market. Prior to that,zero skateboards, as India and parts in the automotive and related products exports increased strength, in this regard, India has to catch up with China's conditions, the Tata Group, homeopathy be issued a challenge to the horn. Long ago the news broke, Tata Group, unveiled the cheapest car called and prepared in April, Beijing Auto Show. This price will be lower than 20,000 yuan of the car, the direct impact on China's own brand of market concentration in the field. Although only rumor, and the outlook uncertain, but enough to see the Tata Group for the Chinese market around the corner. Meanwhile, Jaguar and Land Rover in the Chinese market has a large high-end consumer groups and a solid brand heritage, regardless of owner for whom, if properly operated, the two luxury brands in the Chinese market impact and market performance will not affected significantly. Therefore, the Tata Group, the attack force for the Chinese market would be to manipulate the high and low and attack. This is a very far-sighted and destructive enough to bring a huge strategic framework, in no way inferior to the existing international brand impact.

as neighbors, India and China are currently the most rapid economic development in Asia, two countries, is the world's population with the most massive of the two countries. Tata Group, India's automobile industry represents new force, China will have much impact in the end? First, the strength of the Tata Group and the international layout, they all have the financial base to Yunzuo autos, including access to the Chinese market, now is the lack of brand building. However, India's advantage is that they are lower than China's cheap labor and costs, a strong base and the group chain for the automotive market development group a strong desire. If, as rumor like that, Tata Group, first used cheap cars to enter the Chinese market is likely to stir up a pool of muddy water. Secondly, the Tata Group to take over Jaguar and Land Rover brand, naturally became a luxury car market in the new force should not be underestimated. By Jaguar, Land Rover and other luxury car brands penetrate the Chinese market, Tata will gradually enter the network and the market operation in China. Meanwhile,easy indian recipes, the Tata Group's brands as Jaguar, Land Rover brand of the spread of the two resounding river north and south; Once the Tata Group, when re-importation of other models, propaganda will perform more efficiently. Third, the Tata Group for Jaguar, Land Rover brands to buy from China, who insisted on the side of the \Acquisition of international brands do not necessarily have to get home, through control of capital to operate the brand, retain the original of the entire production, procurement, marketing, logistics systems, will be more conducive to the maintenance of the brand and continue. This is a typical distant past attack, not China's independent brands by acquiring an international brand abruptly into \effects naturally devastated and eventually become tasteless. Finally, this incident the international auto industry capital into India is a cardiac needle, Wei international capital Suojianlidi confidence Jiang help India and China compete for resources Shijie car Chan Ye.

back Tata Group's own advantage, if you are purchasing a car factory head, you will feel the rising costs of raw materials companies will bring much pressure. Steel costs, is exactly the cost of raw materials, automotive products in recent years the pressure of a key element. India's Tata Motors as the first bus and truck manufacturers, the third largest car maker, who is \optimal conditions. This business prospects is considerable.

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