Focus on small and medium enterprises in emerging areas - Dell brand campaign in India starting October 24, 2008
well known multinational companies in the BRIC countries in becoming more and more important, of which India with its large population and among the best development potential. According to IDC, the Indian PC market in the second quarter of this year,easy indian recipes, an increase of 8.1%. While desktop sales declined last year by 2.4%, but sales of laptops jumped 51.2%.
It is in this context, we launched in India today called \the road \This is Dell's first choice of India as a regional brand campaign starting to take the channel with newspapers, outdoor advertising, SMS and so on. We see the past, Dell in India are mainly based on product-based advertising, this time against the brand is Dell. And promotional activities are not used in traditional film and television stars, while the spotlight on some well-known entrepreneurs in India, including some respected Indian business process outsourcing (BPO) industry pioneer, such as the Quadro's founding CEO Raman Roy and NIIT one of the Chief Operating Officer P Rajendran.
If this publicity success,zero skateboards, the future we will be promoting in other emerging regions such projects.
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